Test bank for Marketing Channel Strategy, 8/E 8th Edition : 0133357082

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Test bank for Marketing Channel Strategy, 8/E 8th Edition : 0133357082

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Description

A Descriptive Test bank for Marketing Channel Strategy, 8/E By Robert Palmatier Louis Stern Adel El-Ansary Erin Anderson ISBN-10: 0133357082 • ISBN-13: 9780133357080

Part I Introduction
Chapter 1 Understanding Channel Strategies

Part II Designing Channel Strategies
Chapter 2 End-User Analysis: Segmenting and Targeting
Chapter 3 Channel Analysis: Auditing Marketing Channels
Chapter 4 Make-or-Buy Channel Analysis
Chapter 5 Designing Channel Structures and Strategies

Part III Channel Structures and Strategies
Chapter 6 Retailing Structures and Strategies
Chapter 7 Wholesaling Structures and Strategies
Chapter 8 Franchising Structures and Strategies
Chapter 9 Emerging Channel Structures and Strategies

Part IV Implementing Channel Strategies
Chapter 10 Managing Channel Power
Chapter 11 Managing Channel Conflict
Chapter 12 Managing Channel Relationships
Chapter 13 Managing Channel Policies and Legalities
Chapter 14 Managing Channel Logistics

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