Test Bank for Digital Business: Concepts and Strategies, 2/E 2nd Edition : 0131400975

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Test Bank for Digital Business: Concepts and Strategies, 2/E 2nd Edition : 0131400975

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A Descriptive Test Bank for Digital Business: Concepts and Strategies, 2/E By Eloise Coupey, ISBN-10: 0131400975 • ISBN-13: 9780131400979

1. Business and the Internet.
2. A Framework for Digital Business.
3. How Does the Internet Affect Buyer Behavior.
4. How Does the Internet Affect Businesses.
5. Technology and the Digital Marketplace.
6. Policy and the Digital Marketplace.
7. The Evolution of Digital Business.
8. Strategic Planning for Digital Business.
9. Developing Business Intelligence with Online Research.
10. Digital Content and Business Activity.
11. Digital Channels and Business Activity.
12. Digital Communications and Business Activity.
13. Digital Business to Business.
14. Focus on the Future: Relationship Management for Digital Business.

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