Solution Manual for Consumer Behavior, 10/E 10th Edition : 0133131025

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Solution Manual for Consumer Behavior, 10/E 10th Edition : 0133131025

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A Comprehensive Solution Manual for Consumer Behavior, 10/E By Michael R. Solomon, Saint Josephs University ISBN-10: 0133131025 ISBN-13: 9780133131024

Section 1 Foundations of Consumer Behavior
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
Chapter 2 Decision Making and Consumer Behavior
Chapter 3 Cultural Influences on Consumer Decision Making
Chapter 4 Consumer and Social Well-Being

Section 2 Internal Influences on Consumer Behavior
Chapter 5 Perception
Chapter 6 Learning and Memory
Chapter 7 The Self
Chapter 8 Attitudes and Persuasion

Section 3 External Influences on Consumer Behavior
Chapter 9 Group and Situational Effects on Consumer Behavior
Chapter 10 Consumer Identity I: Sex Roles and Subcultures
Chapter 11 Consumer Identity II: Social Class and Lifestyles
Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion

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